A director who reinterprets ’90s entertainment culture and subcultures through a distinctive contemporary sensibility. Rather than treating retro aesthetics as mere nostalgia, the work transforms them into fresh and playful experiences by blending elements of music shows, sitcoms, and variety programs with kitschy humor, bold visuals, and daring ideas to create a unique visual style.

Guided by the philosophy of making work that is “funny, striking, and irresistible,” the director pursues energetic visual experiences that resonate across generations. Recently, through collaborations on idol music videos, the creative spectrum has expanded beyond retro and comedy into more refined, stylish, and trend-driven visual storytelling.